Manifesto
It's not as fancy as it sounds, but just as powerful. It's a declaration, a call to arms, for founders and productivity nerds.

We are Productivity Nerds
Repeatable Work Creates Unstoppable Momentum
As founders, we started our company to do something no one's ever done. To quote Hanson (yes, the Hanson brothers):
I don't want a ticket to the same routine
Everybody's waking to the same clock
I could never be another chip off the block
I was born to do something
No one's ever done,
No one's ever done before
Don't need a map
I can't be directed
Everybody's betting on the big guy
But don't underestimate the sting of the butterfly
There's a road out in front of me
Nobody can see I'm paving it as I go
Gonna take it wherever it leads
Cause I want to be somewhere no one has been before
We are done tolerating mayhem.
Tired of calling burnout a “work ethic.”
Fed up with reinventing the wheel with every damn project.
We are the antidote to the madness.
This is our line in the sand:
- We’ve had enough of disorganized projects that feel like a game of whack-a-mole
- We’re done relying on tribal knowledge
- No more duct-taped half-assed processes pretending to be systems
- We refuse to be the glue that holds it all together
We believe:
- Repeatable work is not boring, it creates unstoppable momentum
- Momentum doesn’t come from doing more. It comes from doing things right, consistently
- Being busy is not a badge of honor
- Structure fuels creativity and innovation—it doesn’t stifle it
- Projects should be organized with clear expectations, roles, and responsibilities
- There should be one tool for each purpose, not 17 places to search for a document
- Employees should give open and honest feedback without fear of retaliation
- Chaos is inevitable. Firefighting is a symptom. Plan for chaos, expect it, and work through it methodically
We are Building:
- Systems that stick
- Playbooks that get used
- Workflows that deliver on time, every time
- Ops that don’t collapse when someone’s OOO
- Something no one’s ever built before
- Employees should give open and honest feedback without fear of retaliation
- Chaos is inevitable. Firefighting is a symptom. Plan for chaos, expect it, and work through it methodically
We show up
We bust our ass
We trust our people
We constantly ask “what if…”
We experiment
We learn from failure
We are humble
We continuously improve
Repeatable work creates unstoppable momentum
And we are not slowing down.